Marketing Blog

A Complete Employer Brand Guide for Home Service Businesses When companies think about branding, they typically think about how customers see them. Their logo, website, advertising, social media, and customer reviews all contribute to their brand. But there is another brand that can be just as important: your employer brand. Your employer brand is how current employees, potential employees, and the broader workforce perceive your company as a place to work. It influences whet

A Guide to Setting Your Marketing Budget in the Trades “How much should I spend on marketing?” As 2026 quickly (perhaps even recklessly for some) heads towards 2027, many trade business owners are thinking about goals and budgets for next year. One of the most common questions we get is – "What percentage of revenue should I spend on marketing?" While there isn't one number that works for every company or industry, there are a few different tiers we see based on a company’s f

When Is It Time to Change Your Digital Marketing Agency? Signs Home Service Companies Shouldn't Ignore "It's not me, it's you." If you own a business or have been in marketing for a few years, you know that sinking feeling when it comes to agencies. Each month, the agency fee is a reminder that the relationship is no longer working. The signs are there: You dread monthly recap calls because they're useless, your questions are going unanswered, all communication seems to be re

AI has already become one of the fastest adopted tools in the history of marketing. What started as "Have you ever used ChatGPT?" a year ago quickly evolved into an entire industry of professionals leveraging AI to quickly pump out content and campaigns that used to take teams months to create. We're not here to scare you off AI boogeyman style. It has many pros that (for now) outweigh the cons of using AI in marketing, but that doesn't mean there aren't inherent risks in tur

Learn some effective ways to market to customers.

While once a dominant and reliable form of marketing, is the relevance of PPC slipping away?

Learn how community marketing can benefit your local business

Direct mail programs remain a powerful tool for small businesses looking to connect with local customers and get more leads. For small business owners in Northern Virginia, Maryland, and DC, starting a new campaign can feel overwhelming. But with a clear plan and practical steps (and of course help from the experts at Mag7 Marketing), you can launch a direct mail campaign that drives real results. This guide breaks down the process into manageable parts, helping you understan

How to get leads from Local Facebook Groups